Business Standard Motoring at the Tokyo Motor Show.
Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an annual per capita consumption level of around 0.14 gram, compared with 10 kg in the US, the Indian market is among the smallest in the world: India accounts for under 0.5 per cent of the $57-billion global chocolate market.
An interview with Robert Tucker, president, The Innovation Resource.
Coca-Cola India's first corporate campaign isn't about the drinks.
Major advertisers, including Hindustan Unilever, Paras Pharma, Pidilite Industries, Esselworld, Playwin Lotteries and Tata Sky have started relaying commercials in the BEST buses.
Binani Cement is banking on extensive coverage and celebrity endorsements to help build its brand.
Alliance Air, the feeder subsidiary of Indian Airlines, may fly Russian defence aerospace major Sukhoi's new civilian jet to connect regional locations in the country.
The Nissan Teana enters the slightly crowded D-segment market with a smooth V6 petrol motor. Can it work the magic?
Why the consumer care business is still important to IT major Wipro?
India has been selected as Fiat's manufacturing hub for right-hand drive versions of the Linea sedan.
How ITC plans to dominate the ready-to-eat snack market.
Today, GMI has a brand new car factory, an existing one that runs on three shifts to produce 65,000 cars, two new small cars, a successful utility vehicle. . . looks like GMI is getting serious about India.
How can HR managers protect their people when competitors come calling?
Airtel gets the message across through an emotional campaign to highlight its network strengths.
In short, the car should appeal to anyone who is planning to buy anything, from the top-of-the-line Hyundai Santro and Suzuki Wagon R to the Suzuki Swift and Hyundai Getz to the Honda City and Ford Fiesta.
How companies can get their sports marketing strategy right.
The all-new C-Class shows off its sporty colours in stormy Spain. We were there to do the driving.
The initiative, which is now across 12 locations, costs the company anywhere between Rs 3-5 lakh per location. The company refused to divulge expansion plans.
Most companies now budget for a fresh graduate's tenure to be between 12 and 18 months; anything beyond that is a bonus
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